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Leveraging Analytics to Develop Employee Engagement Initiatives

HR teams are currently facing a variety of challenges in employee retention and engagement, affecting overall performance, and leading to high employee turnover. In the modern world, people are less likely to stay at jobs that they feel dissatisfied with, and employees are rotating between positions and organizations at a much quicker rate. ‘The Great Resignation’ is an ongoing trend of employees leaving jobs or switching roles in mass amounts that started in the Spring of 2021 and has continued ever since. In fact, over 40% of the global workforce has considered leaving their employer this year, meaning it is critical for organizations to be taking strides in keeping their workforce engaged and satisfied.

When high turnover and dissatisfaction start to become issues for an organization, it is important to have all the information possible to build an educated, strategic course of action. Now is the time to use technology and analytics to help combat these challenges. HR metrics and analytics with accurate, real-time data on employee sentiment and engagement will help combat the struggles that HR professionals are facing today.

Active Listening in Real-Time

Continuous listening in employee engagement analytics helps to solve issues by tracking info and trends in employee sentiment, enabling ongoing feedback, and tailoring solutions specifically to the issues of the employee. Listening more closely instead of just collecting low-value feedback allows HR leaders to act faster when issues arise. For example, Workday Peakon Employee Voice is a platform that enables intelligent listening at scale by using machine learning to collect and analyze confidential feedback from employees in real-time. This continuous collection of feedback translates into proactive dialog and a clearer course of action for leadership.

Adding active listening to your existing HR analytics data also serves to boost productivity and efficiency of employees. Questions or problems can be asked and answered more quickly, making employees feel heard, valued, and more likely to engage with the organization in future initiatives. Employees are more productive when they feel aligned with company goals and that they are important in reaching those goals.

Accurate Tracking of Employee Engagement Initiatives

Platforms that track employee engagement data provide a more accurate picture of employee sentiment and experience. This will help leadership identify and address the root causes of issues like burnout, disengagement, and unhappiness. Oftentimes, organizations don’t fully understand the underlying problems and needs of their employees, and thus, aren’t able to raise employee engagement to desired levels. When the data is more accurate, the course of action in resolving issues will be too.

Real-time insights can be provided on employee engagement initiatives around important topics like health and well-being, belonging and diversity, and employee development. Intuitive, agile software can then provide action plans and recommendations based on the data and analysis of employees and their sentiment. This improved accuracy in the collection and organization of data turns insights into action through personal dashboards, team collaboration, learning resources, and conversations.

Measurable Benchmarks and Progress

Having a platform that provides benchmarks in employee engagement initiatives across respective industries and organizations is vital for companies to know where they stand in terms of employee programs success. Additionally, within the company, it is important to have an understanding of relevant employee engagement KPIs and how to analyze employee engagement metrics to track trends, improvements, and growth opportunities. Having mass amounts of data with no method to organize, track, or measure progress is worthless to an organization, and this is where employee engagement analytics platforms can help.

Another area in which employee engagement analytics can elevate employee satisfaction and retention is through diversity, equity, and inclusion (DEI). Employee engagement data can greatly improve organizations’ comprehension and measurement of DEI initiatives. Measuring DEI progress within the organization in real-time and with improved accuracy helps create a more equitable and inclusive workplace overall, leading to a more engaged and creative workforce. DEI programs offer employees a sense of belonging that translates into positive outcomes across the organization.

Better Support Your Employees

Employees are an organization’s most valuable asset, and now it is more difficult than ever to retain and satisfy the workforce. Technology plays a critical role in understanding employee concerns, listening to feedback, and taking meaningful action. Organizations today must be actively taking steps to ensure that employees have all the tools and support needed to succeed. Utilizing employee success platforms with intelligent employee engagement data analytics is a great step to better listening to and understanding your workforce.

To learn more about the role of technology in improving employee engagement, check out Leveraging Digital Transformation to Improve the Employee Experience

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