The modern CFO has the ability to initiate and become the driving force of change within an organization, specifically those working in medium enterprise (ME) organizations. Because the role of the CFO is changing, becoming more of a trusted advisor and business driver, CFOs need to work closely and cross-functionally with other c-suite leaders and have their finger on the pulse of the organization. They understand that the cost of a digital investment will show a strong return when implemented correctly, and they have the influential ability to initiate these changes. Oftentimes, data related to finance operations such as operating costs or profit margins are the first indicators that action needs to be taken across the entire organization.